In our digital world, a company’s online presence is the key in successfully engaging with its target audience. Service Heroes, a reputable provider of plumbing and electrical services in Sydney, understands the value of being accessible online, especially when an emergency occurs. Service Heroes strives to be available 24/7, and their online platforms play an important role in achieving this goal.
The Challenge
Service Heroes faced significant challenges with their online performance. A major issue was the mishandling of subdomains, causing duplicate content problems and affecting the effectiveness of their website. Additionally, they experienced seasonal fluctuations in business, particularly during the holiday season, leading to dips in website traffic and conversions.
Our Approach
We understood the urgency of addressing these challenges while adapting to the seasonal nature of Service Heroes’ business. Our strategy focused on two main areas:
- Technical fixes
- We identified and resolved issues with server-side redirects, ensuring a smoother user experience for visitors.
- We enhanced Service Heroes’ online presence by tackling duplicate content problems and therefore improving overall website health.
- We monitored the website’s performance closely, promptly addressing any technical issues that arose.
- Seasonal strategies
- Using data on seasonal tendencies, we created specific techniques to offset the impact of swings in website traffic and conversions.
- We implement targeted marketing strategies and promotions to capitalise on peak seasons and optimise conversion prospects.
The Results
Our efforts led to significant improvements in Service Heroes’ online performance, including:
- Increased traffic: website visitors more than doubled from January to June, compared to the last six months.
- Organic growth: organic traffic increased by more than 130% in the second half of the year, with a 76% gain in organic leads.
- Improved rankings: Continuous optimisation efforts resulted in better keyword rankings, boosting Service Heroes’ visibility in search results.
By addressing technical issues and implementing strategies to navigate seasonal fluctuations, Service Heroes experienced remarkable growth in organic traffic and conversions, setting them up for continued success in the competitive online landscape.
Service Heroes’ success story demonstrates the transformative power of strategic digital solutions. At InsideOut Marketing, we specialise in assisting businesses in overcoming digital difficulties and achieving amazing growth. Whether you’re having technical difficulties or want to improve your online presence, we’re here to help. Let’s go on this journey together and get your business to reach new heights!
